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Berlin · 28. October 2011

Seminar Announcement:

Marketing of Territory as a key tool for the economic and social development of regions

Santander, Spain | 10th-11th November 2011

The Chair on Regional Branding at the University of Cantabria would like to announce the Seminer "Marketing of Territory as a key for the economic and social development of regions" to be held the 10th-11th November in Santander (Spain). The seminar will include relevant speakers from the EU and Spain.

Download the seminar program here for more information:

English Version | Spanish Version


Berlin · 17. October 2011

Seminar Announcement: Place Branding for Nicosia, Cyprus| 1st-2nd November 2011

The Reconstruction & Resettlement Council (RRC) would like to announce the Place Branding Seminar: Place Branding for Nicosia to be held the 1st-2nd November in Nicosia, Cyprus.

The seminar will explore the possibilities and requirements for place branding in Nicosia and more generally in Cyprus. The main objective of this seminar is to provide a multi-disciplinary framework for understanding the emerging topic and practice of integrated place branding, how it relates to place identity, and to provide the tools that local Cypriot stakeholders need in order to understand, enhance, and promote place identity within their strategy.

For more information, please visit the official seminar website here or the Place Branding and Management blog post.

For more information about the RRC, visit their website here.


Berlin · 08. July 2011

New Postal Address

The Association for Place Branding &Public Diplomacy is headquartered as of now at the INPOLIS office:

Association for Place Branding & Public Diplomacy e.V. c/o
INPOLIS UCE GmbH
Dunckerstr. 90A
10437 Berlin
Phon +49.30.40 50 59 0
fax: +49.30.40 50 59 29


Berlin · 30. November 2010

Alexander Rave Price for Dissertation: "Semiotics in foreign cultural policy"

In late November 2010, Patrick Schreiner was awarded the Alexander Rave price for his theoretical work on "Semiotik der Außenkulturpolitik" (Semiotics in foreign cultural policy). In his dissertation he underscores the relevance of a foreign cultural policy for our thinking in terma of nation states, but he also asks the relevant question why it is believed that culture as foreign policy tool leads to peace and understanding.

His dissertation will be published as a book in the near future, expert members of the Association for Place Branding and Public Diplomacy can view an introduction ("Semiotik in der Außenpolitik"PDF 108 KB, GER only) online in the download section of the AP&P homepage. .


Berlin · 22. October 2010

AP&P Social Network has reached the mark of 150 Members

If you want to get in touch with international experts, read about the latest of Simon Anholt on Place Branding or just want to publish your own blog posts about Place Branding, Public Diplomacy and related topics, just have a look on our online community here.


Berlin · 14. October 2010

Programme for the Bogotà Conference available

The organization of the next edition of the International Place Branding Conference «Branding cities: The search for place identity» to be held in Bogotá, Colombia between 20th and 22nd January, 2011 continues. We are proud to present the programme of the conference. The conference is an interdisciplinary encounter of academics, practitioners and city representatives from all over the world. Key note lectures and sessions of paper presentations with international speakers providing space for lively discussions. You can download the programme , the registration form and visit our website to keep up-to-date.


Berlin · 05. October 2010

New Expert-Memberships

The Association for Place Branding & Public Diplomacy is very happy to welcome two new expert members this fall. Ariane Derks and Anke Müller from the Nationbranding initiative "Germany- Land of ideas" recently joined our platform. We are looking forward to their knowledge and discussion input. Please read more about Ariane and Anke on their profiles.


Berlin · 05. August 2010

Conference on „Korea and East Asia:
National and Regional Images and Brands“, July 1-2, 2011, Vienna

The Chair of East Asian Economy and Society at the University of Vienna plans to hold an international conference on “Korea and East Asia: National and Regional Images and Brands” from July 1-2 2011 in Vienna.

The Chair of East Asian Economy and Society at the University of Vienna has been founded at the Department of East Asian Studies in 2007 to respond to the various challenges arising from increasingly overlapping national boundaries and the emergence of common regional phenomena in the East Asian region (broadly defined as combining Northeast and Southeast Asia). To facilitate a cooperation across various disciplines and to build lasting research networks is one of the objectives of a conference series that will now enter into its third round.

For more information please see the Faculty of Philological & Cultural Studies at the University of Vienna


Berlin · 29. June 2010

After first e-mail election:

New Board of the Association confirmed

The AP&P is happy to present our new Members of the Board

President in 2010-11 is Ares Kalandides: Ares is managing director of INPOLIS and a designated expert for creative industries. With a training in literature on the one hand and urban planning on the other hand he has always been interested how a place's development is related to the way it is perceived- be it through fame or stigma... More...

Vice President is once again Gero Grandisch: Mr. Grandisch specializes in data analysis for Marketing and Communications. His interest is the research aspect of Place Branding and Public Diplomacy.More...

Executive Board Member is Sudhir John Horo: Horo, principal designer and co-founder of theIdeaWorks, a New Delhi based comunication design firm, primarily focused on Nation Brands. Horo has been associated with the India Brand Equity Foundation (IBEF), (a public-private partnership between the Ministry of Commerce and Industry, Government of India and the Confederation of Indian Industry that aims to effectively present the India business perspective and leverage business partnerships in a globalizing market-place) since its formative years. More...

Executive Board Member is also Meike Eitel, after she paused for one year, she is happy to be "back on track": Meike is doing researches for her PH.D. project on Instruments of a Country's Reputation Management, besides lobbying for human rights and keeping things going for the AP&P More...


Berlin · 20. June 2010

2nd international Place branding Conference: Second Call for Papers

The time for entries for the 2nd international Place Branding Conference will end on 30st of June 2010. Don't miss the opportunity to participate in this outstanding event in Bogotá (taking place in January 2011).
Read more (PDF, 240 kb)


Berlin · 11. June 2010

Case Study: Baltic Sea Region.

Building a visible and attractive region: identity, image, branding and transnational cooperation in the Baltic Sea Region by Marcus Anderson

Marcus Andersson is the director of research at Tendensor (formerly Geobrands), the leading place-branding consultancy in Sweden. He is currently advising the BaltMet Promo project on place-branding strategy and has previously worked on a project aimed at building a brand for the Baltic Sea Region.
Read more (PDF, 240 kb)


Berlin · 27. April 2010

2nd International Place Branding Conference

Branding Cities: The search for place identity - 20th - 22nd January 2011 Bogotá Colombia

Following the success of the 1st international Place Branding Conference in Berlin in 2008, we will move one step closer to developing a ‘common language’ among the different disciplines involved. The conference aims at enriching the dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles. It explicitly adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity. Read more...


Berlin · 10. April 2010

Interview with Seppo Rainisto

Dr. Seppo Rainisto, member of the Advisory Board of the Association for Place Branding & Public Diplomacy assisted to prepare the City Marketing Handbook for China. Read his interview on the sina.com homepage. More...


Berlin · 06. January 2010

Cancellation of the upcoming Jour Fixe on "Brand Liechtenstein"

We are sorry to announce, that that upcoming event Jour Fixe on "Brand Liechtenstein" is cancelled. We hope to welcome you soon to further Jour Fixes and expert discussions on Place Branding & Public Diplomacy.


Berlin · 08. December 2009

Upcoming Event: Jour Fixe on "Brand Liechtenstein"

Everybody in the world has an idea of- let' s say, the U.S.A. Even in remote areas of the world people might have heard about Germany, they have ideas what the old British empire and the modern U.K. stands for, people know about France and India, they have a certain perception of China and of the former world power Russia. Even if the clichés might be stronger than the facts, the "big ones" are well known in the world. But what about small- and smallest states ? What does the world know about San Marino? Liechtenstein? Luxembourg? Even Sweden may still get  confused with Switzerland once in a while.

Does an adequate and consistent communication strategy help to get noticed in the world? Does a Country Brand which is able to transport a clear image of a place influence a positive perception?

Dr. Gerlinde Manz-Christ, the head behind the Brand Liechtenstein and president of the Association for Place Branding & Public Diplomacy, will give us an idea what it means to communicate a small state and how to influence its reputation in a positive way. With her presentation of the Brand Liechtenstein, Gerlinde will give us insights in the process of brand development and share with us her experience in managing a country brand in a political reality.

Topic: Brand Liechtenstein
When: 14. January 2010 at 6:30 pm
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin
RSVP to: Gero Grandisch (gero.grandisch(at)public-diplomacy.org)


Berlin · 04. November 2009

Public Diplomacy Seminar for Swiss Ambassadors / Embassies

Gerlinde Manz-Christ, President of AP&P and Head of Communications, Government of the Principality of Liechtenstein, and Peter van Ham, Director Global Governance Research, Clingendael Netherlands Institute of International Relations and Expert Member of AP&P, spoke at a Public Diplomacy Seminar in Berne, Switzerland, on October 28 and 29, 2009. (more...)


Berlin · 07. October 2009

Upcoming Event: Jour Fixe on "the Incredible Brand India"

India is colorful, mystical and fascinating. Simply: Incredible!
The 5. Jour Fixe of the Association for Place Branding & Public Diplomacy will discover the story of Incredible India, the tourism brand of India. Besides the story of "Incredible India", the presentation will also give an insight into the evolution of a "credible India" the business brand of India.

Topic: Brand India - simply incredible!
When: 22. October 2009 at 6:30 pm
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin

RSVP to: Meike Eitel (meike.eitel(at)public-diplomacy.org)

Our special guest, Sudhir John Horo has been working on Brand India assignments since 2006 with his team at theIdeaWorks, a communication design firm primarily focused on nation brands and public diplomacy based in New Delhi. (more...)


Berlin · 04. May 2009

Interview with the new President of the Association for Place Branding & Public Diplomacy Gerlinde Manz-Christ (GER)

F: Die „Marke Liechtenstein“ wird dieses Jahr fünf Jahre alt und ist damit ein echter „Early Mover“ der Ländermarken. Wie beurteilen Sie als Leiterin der Stabsstelle für Kommunikation und Öffentlichkeitsarbeit des Fürstentums Liechtenstein den Entstehungsprozess und die Zusammenarbeit mit dieser Vielzahl an Stakeholdern aus unterschiedlichen Ressorts?

Bei so vielen Stakeholdern aus Politik und Wirtschaft war der Entstehungsprozess ein langwieriger, aber durchaus konstruktiver Prozess. Man musste plötzlich klar und sehr präzise definieren, wofür das Fürstentum Liechtenstein steht und wie man sich der Welt präsentieren will. Der Vorteil dieses Prozesses lag darin, dass sich am Ende alle in den Botschaften der Marke Liechtenstein wieder fanden. Dies ist wichtig, damit die Marke und deren Botschaften auch konsequent eingesetzt und hinaus in die Öffentlichkeit und das Ausland getragen werden. More...


Berlin · 23.April 2009

The AP&P is happy to present our new Members of the Board

President is Dr. Gerlinde Manz-Christ: Gerlinde Manz-Christ is Head of Communications at the Government of the Principality of Liechtenstein since 2001 and operates as Government Spokesperson. More...

Vice President is Gero Grandisch: Mr. Grandisch specializes in data analysis for Marketing and Communications. His interest is the research aspect of Place Branding and Public Diplomacy.More...

Executive Board Member is Prof. Jochen Pläcking: For years, Prof Jochen Pläcking has been working in the industry, as Director of Marketing and Communications. Prof. Jochen Pläcking aims to develop Place Branding strategies to strengthen places as business locations. More...

Executive Board Member is Dirk Krischenowski: Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005.More...


Annual meeting · Berlin · 17th of April 2009

Annual Meeting of the Association
for Place Branding and Public Diplomacy

Place Branding and Public Diplomacy have enjoyed an increase in recognition in the past year, both as fields of academic research as well as executable profession and viable business model.
This is reflected in a growing number of events, conferences, media coverage and educational courses offered.

Our Association was successful in 2008 in the areas of membership development and in the execution of congresses and events. Our jour fixe meetings, the summer conference in coordination with
Friedrich-Naumann-Stiftung and the December City Marketing conference merit special mention.Our Association has become more international, with new members and applicants from Europe, Asia, Africa and the United States. This is a trend that we aim to continue and to expand in 2009.
Also high on our priority list is the installation of a community tool, the development of which is now beginning. You are more than invited to participate in his project.


Berlin · 04. December 2008

Marketing Cities – Place Branding in Perspective

Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies.

The international conference "Marketing Cities: Place Branding in Perspective" aims at disclosing these correlations and at understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives.

The conference takes place from 4 to 6 December 2008 in Berlin and has been initiated by INPOLIS and kleinundpläcking. The Association for Place Branding & Public Diplomacy and the Georg Simmel Center for Metropolitan Studies sincerely invite you to the conference. More


Berlin · 04. November 2008

Upcoming Event: Jour Fixe on "The Power of masses - Place Marketing in the realm of sport events"

The working group Science & Research invites all members and friends of the Association for Place Branding & Public Diplomacy to the forth Jour Fixe in Berlin.

Topic: "the power of the masses - place marketing in the realm of sport events"
When: 28. November 2008 at 18.30
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin

RSVP to: Meike Eitel (meike.eitel@place-branding.org)

Description: Sport connects, moves, creates identity. This increasingly relevant place branding topic is presented and discussed by Mike de Vries (director of "Germany - Land of ideas" and our host of the evening) and special guest Jörg Krebs (project leader for "Discover the plus", the Swiss campaign during the 2008 European soccer championship).

 


In the media: "Grüße aus der Lederhose"

Countries use public diplomacy as a means to create a positive view of itself abroad. Persuading others of one's strengths will also lead to a more influential foreign policy. Positive and negative cases of public diplomacy can be found all over the world. In an article for the current edition of politik&kommunikation, Anna Zühlke presents some of these cases and describes how public diplomacy can be used effectively.

more »


Berlin · 22. Juni 2008

Upcoming Event: Jour Fixe on the Establishment of a Value-Based Brand Management in the German Region of East Frisia

The working group Science & Research invites all members and friends of the Association for Place Branding & Public Diplomacy to the third Jour Fixe in Berlin.

Topic: "The Establishment of a Value-Based Brand-Management under local Conditions: the Case of East Frisia"
When: 14 July 2008 at 18.30
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin

Our member Brigitt Nolopp will give us insights into her academic research on value-based brand-management and give examples from her practical experience.

For participating in the Jour Fixe, please contact Meike Eitel until 10 Juli 2008.


Berlin · 16 May 2008

Conference Announcement: "A European Perspective on Place Branding and Public Diplomacy"

Every day, we experience Europe and the European Union, but still it is difficult to define the "Spaceshuttle Brussels" – we lack a distinctive European identity. Place branding and public diplomacy show how internal and external communication can create such an identity and how a coherent message can be maintained.

The Association's second conference takes place on 4 June 2008 in Berlin.

More »


Berlin · 20 April 2008

Call for Papers: Marketing Cities – Place Branding in Perspective

Today, place branding and place marketing are common tools for promoting economic development, but there is still great insecurity regardings its specific mode of operations, its relation to other forms of regional development and above all regardings its implementation and management.

The international conference "Marketing Cities: Place Branding in Perspective" aims at pinpointing the connections between these different instruments and at seeing place branding in a broader context. Especially, the conference aims at closing the gap between theory and practice that is still prevailing in this area.

The conference takes place from 4 to 6 December 2008 in Berlin statt and has been initated by INPOLIS and kleinundpläcking. The conference is organised by the Georg Simmel Center for Metropolitan Studies and the Association for Place Branding & Public Diplomacy.

Further information on the call for papers can be found in the following announcement (PDF). Closing date for the papers is 31 Mai 2008.


Berlin · 16. April 2008

First edition of the Association's newsletter published

The first edition of the Association's newsletter has just been published in mid-April. The monthly newsletter informs you about news from the Association and the wider place branding and public diplomacy industry. If you would like to receive the newsletter, you can subscribe here or read the online version.


Berlin · 12. April 2008

Announcement: Jour Fixe on the Strategic Communication of States

Anna Schwan of the Association's Board presents her doctoral thesis at this jour fixe. According to her, the prevailing concepts of place branding and public diplomacy are not sufficiently explaining the ongoing efforts of states to promote their image abroad. She argues that one has to take into account the broader context – like the mediatisation of foreign policy – to understand the complexity of public diplomacy.

The jour fixe takes place on 21 April at the Association's office at the Invalidenstraße 104 in 10115 Berlin. It starts at 18.00.

The jour fixe of the Association for Place Branding & Public Diplomacy is only open for members of the Association. If you would like to attend the Jour Fixe and are not yet a member, please contact Meike Eitel.


Berlin · 3 February 2008

New: Literature Recommendations by the Association

A variety of textbooks and monographs deal with the issue of place branding and public diplomacy. The Association will help you to cope with this situation and presents the most important books in our brand-new online book store.

With your order, you also support the work of the Association. For every book sold in our book shop, the Association will get a small commission that helps us to fund our activities. All you need is an account at Amazon.

Enjoy browsing through our book shop and thank you very much for your support!


Berlin · 15 December 2007

Announcement: Jour Fixe on Berlin's new Image Campaign

The first Jour Fixe of the Association for Place Branding & Public Diplomacy is due to take place on 24 January 2008 in Berlin. We are happy to welcome Prof Jochen Pläcking of Kleinundpläcking and Berlin Partner as our guests. Jochen Pläcking will present the concept of Berlin's new image campaign that will position Germany's capital as the "City of Change".

The jour fixe presents new approaches and methods in the areas of place branding and public diplomacy before a small group of experts. These talks in front of a small audience perfectly represent our claim to create synergies between experts and practitioners and to shed light on place branding and public diplomacy from several perspectives.

The Jour Fixe starts at 18.00. The event will take place at the premises of Berlin Partner at the Business Location Center (Fasanenstraße 85, 10623 Berlin).

The Jour Fixe of the Association for Place Branding & Public Diplomacy is only open for members of the Association and selected guests. If you would like to attend the Jour Fixe and are not yet a member, please contact Meike Eitel.


Berlin · 9 December 2007

Association for Place Branding & Public Diplomacy announces international Advisory Board

Nine renowned experts in the field of place branding and public diplomacy have been announced members of the advisory board of the Association for Place Branding & Public Diplomacy. The advisory board accompanies the achievements of the Association, gives advice for the future development of the organisation and guarantees a high professional standard of all the activities that the Association pursues.

The members include Thomas Carlhed (Swedish Institute), Nicholas J. Cull (University of Southern California), Dr Gerlinde Manz-Christ (Principality of Liechtenstein), Johannes Matyassy (Presence Switzerland), Wally Olins (Saffron), Seppo Rainisto (Kymenlaakso University of Applied Sciences), Michael Reiffenstuel (Federal Foreign Office, Germany), Erik Spiekermann (SpiekermannPartners), Dr Peter van Ham (Clingendael Institute).

More »


Berlin · 24 November 2007

Conference: Branding and Profile Building

  • It is not sufficient to understand branding as having a "name / logo / slogan" only
  • Also, the design of a product, the behaviour of the people and processes have to be taken into account
  • Conference on branding in Lüneburg (Germany) on 30.11. to 1.12.2007

Read more »


Berlin · 29 October 2007

Interview with Wally Olins: "Finding a concerted melody"

  • When planning a nation branding campaign, one has to follow a coordinated strategy: one has to find a concerted melody
  • A simple, but strong idea of the unique characteristics of a country are enough as a basis for the whole programme
  • As a result of the world cup, Germany's image has improved without a doubt. But still, it will take a long time until Germany really becomes a "land of ideas"

Read more »


Berlin · 1 October 2007

In the Media: "Spotlight: Nationbranding" by Henry Werner

  • While corporate marketing is broadly accepted as a useful tool, nation branding often faces reservations
  • Instead of postulating the impossibility of nation branding, however, one should ask which challenges have to be faced due to the differences between a country and a coporation with regard to the brand management process

mehr »


Berlin · 23 September 2007

Wally Olins: Still, nation states are no chocolate bars

  • The clichées of Germany are still the same: cars, discipline, the "Oktoberfest" – the emotional side of the country is still under-developed
  • A national brand does not create a completely new image but has to reproduce the real life
  • The danger of nationalism is not yet banned; especially fragile states are vulnerable to it

mehr »


Berlin · 15 September 2007

Building Reputation, Shaping Images:
Results of our conference on 30 August 2007

  • Wally Olins: States either have a very complex image – or no image at all
  • Peter van Ham: Is there really a difference between propaganda and public diplomacy?

More »


Conference · Berlin · August 30th 2007

Building Reputation, Shaping Images:
Place Branding & Public Diplomacy

  • The conference "Building Reputation, Shaping Images: Place Branding and Public Diplomacy", hosted by the Association for Place Branding & Public Diplomacy e.V., seeks to explore current developments in this field under the guidance of internationally acclaimed experts. In various panel discussions the participants will analyse the various interrelations between Public Diplomacy, Public Relations, Place Branding and Image.
  • We have the pleasure of inviting you to this event which will take place on August 30th at 5 pm at the Reinhardtstraßenhöfen in Berlin where we are being hosted by the Friedrich-Naumann-Stiftung für die Freiheit. We have been able to also secure a media-partnership with politik&kommunikation and an events sponsorship by Scholz & Friends Berlin.

More »


Conference report: Creating a brand for the Baltic Sea region

  • Review of best practices completed
  • Stakeholders agreed on joint process to pursue the creation of a Baltic Sea brand
  • "Strong commitment" from EU demanded

More »


Association for Place Branding and Public Diplomacy founded in Berlin

  • New association aims at promoting place branding and public diplomacy
  • Conference series on nation branding started in June 2007
  • Applications for membership welcomed

More »


Disclaimer

The Association for Place Branding & Public Diplomacy e. V. is an independent nonprofit organisation, registered in Berlin (Germany). It is not formally connected to any other institution, company, nonprofit organisation or publication and it is not linked to the Journal of Place Branding and Public Diplomacy, published by Palgrave Macmillan (London, UK).

HOW TO JOIN

To become a member send us the filled application form and your motivation, why you are interested being a part of our network. Apply for membership.

NEWSLETTER

Do you want to be informed about new events of the Association? Our free newsletter will keep you up to date. You can subschribe to our newsletter by using this form. You can also read the online version of the newsletter.

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