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Berlin · 04. May 2009
Interview with the new President of the Association for Place Branding & Public Diplomacy Gerlinde Manz-Christ (GER)
F: Die „Marke Liechtenstein“ wird dieses Jahr fünf Jahre alt und ist damit ein echter „Early Mover“ der Ländermarken. Wie beurteilen Sie als Leiterin der Stabsstelle für Kommunikation und Öffentlichkeitsarbeit des Fürstentums Liechtenstein den Entstehungsprozess und die Zusammenarbeit mit dieser Vielzahl an Stakeholdern aus unterschiedlichen Ressorts?
Bei so vielen Stakeholdern aus Politik und Wirtschaft war der Entstehungsprozess ein langwieriger, aber durchaus konstruktiver Prozess. Man musste plötzlich klar und sehr präzise definieren, wofür das Fürstentum Liechtenstein steht und wie man sich der Welt präsentieren will. Der Vorteil dieses Prozesses lag darin, dass sich am Ende alle in den Botschaften der Marke Liechtenstein wieder fanden. Dies ist wichtig, damit die Marke und deren Botschaften auch konsequent eingesetzt und hinaus in die Öffentlichkeit und das Ausland getragen werden. More...
Berlin · 23.April 2009
The AP&P is happy to present our new Members of the Board
President is Dr. Gerlinde Manz-Christ: Gerlinde Manz-Christ is Head of Communications at the Government of the Principality of Liechtenstein since 2001 and operates as Government Spokesperson. More...
Vice President is Gero Grandisch: Mr. Grandisch specializes in data analysis for Marketing and Communications. His interest is the research aspect of Place Branding and Public Diplomacy.More...
Executive Board Member is Prof. Jochen Pläcking: For years, Prof Jochen Pläcking has been working in the industry, as Director of Marketing and Communications. Prof. Jochen Pläcking aims to develop Place Branding strategies to strengthen places as business locations. More...
Executive Board Member is Dirk Krischenowski: Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005.More...
Annual meeting · Berlin · 17th of April 2009
Annual Meeting of the Association
for Place Branding and Public Diplomacy
Place Branding and Public Diplomacy have enjoyed an increase in recognition in the past year, both as fields of academic research as well as executable profession and viable business model.
This is reflected in a growing number of events, conferences, media coverage and educational courses offered.
Our Association was successful in 2008 in the areas of membership development and in the execution of congresses and events. Our jour fixe meetings, the summer conference in coordination with
Friedrich-Naumann-Stiftung and the December City Marketing conference merit special mention.Our Association has become more international, with new members and applicants from Europe, Asia, Africa and the United States. This is a trend that we aim to continue and to expand in 2009.
Also high on our priority list is the installation of a community tool, the development of which is now beginning. You are more than invited to participate in his project.
Berlin · 04. December 2008
Marketing Cities – Place Branding in Perspective
Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies.
The international conference "Marketing Cities: Place Branding in Perspective" aims at disclosing these correlations and at understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives.
The conference takes place from 4 to 6 December 2008 in Berlin and has been initiated by INPOLIS and kleinundpläcking. The Association for Place Branding & Public Diplomacy and the Georg Simmel Center for Metropolitan Studies sincerely invite you to the conference. More
Berlin · 04. November 2008
Upcoming Event: Jour Fixe on "The Power of masses - Place Marketing in the realm of sport events"
The working group Science & Research invites all members and friends of the Association for Place Branding & Public Diplomacy to the forth Jour Fixe in Berlin.
Topic: "the power of the masses - place marketing in the realm of sport events"
When: 28. November 2008 at 18.30
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin
RSVP to: Meike Eitel (meike.eitel@place-branding.org)
Description: Sport connects, moves, creates identity. This increasingly relevant place branding topic is presented and discussed by Mike de Vries (director of "Germany - Land of ideas" and our host of the evening) and special guest Jörg Krebs (project leader for "Discover the plus", the Swiss campaign during the 2008 European soccer championship).
In the media: "Grüße aus der Lederhose"
Countries use public diplomacy as a means to create a positive view of itself abroad. Persuading others of one's strengths will also lead to a more influential foreign policy. Positive and negative cases of public diplomacy can be found all over the world. In an article for the current edition of politik&kommunikation, Anna Zühlke presents some of these cases and describes how public diplomacy can be used effectively.
Berlin · 22. Juni 2008
Upcoming Event: Jour Fixe on the Establishment of a Value-Based Brand Management in the German Region of East Frisia
The working group Science & Research invites all members and friends of the Association for Place Branding & Public Diplomacy to the third Jour Fixe in Berlin.
Topic: "The Establishment of a Value-Based Brand-Management under local Conditions: the Case of East Frisia"
When: 14 July 2008 at 18.30
Where: IdeenLounge, Marketing für Deutschland GmbH, Neustädtische Kirchstraße 8, 10117 Berlin
Our member Brigitt Nolopp will give us insights into her academic research on value-based brand-management and give examples from her practical experience.
For participating in the Jour Fixe, please contact Meike Eitel until 10 Juli 2008.
Berlin · 16 May 2008
Conference Announcement: "A European Perspective on Place Branding and Public Diplomacy"
Every day, we experience Europe and the European Union, but still it is difficult to define the "Spaceshuttle Brussels" – we lack a distinctive European identity. Place branding and public diplomacy show how internal and external communication can create such an identity and how a coherent message can be maintained.
The Association's second conference takes place on 4 June 2008 in Berlin.
Berlin · 20 April 2008
Call for Papers: Marketing Cities – Place Branding in Perspective
Today, place branding and place marketing are common tools for promoting economic development, but there is still great insecurity regardings its specific mode of operations, its relation to other forms of regional development and above all regardings its implementation and management.
The international conference "Marketing Cities: Place Branding in Perspective" aims at pinpointing the connections between these different instruments and at seeing place branding in a broader context. Especially, the conference aims at closing the gap between theory and practice that is still prevailing in this area.
The conference takes place from 4 to 6 December 2008 in Berlin statt and has been initated by INPOLIS and kleinundpläcking. The conference is organised by the Georg Simmel Center for Metropolitan Studies and the Association for Place Branding & Public Diplomacy.
Further information on the call for papers can be found in the following announcement (PDF). Closing date for the papers is 31 Mai 2008.
Berlin · 16. April 2008
First edition of the Association's newsletter published
The first edition of the Association's newsletter has just been published in mid-April. The monthly newsletter informs you about news from the Association and the wider place branding and public diplomacy industry. If you would like to receive the newsletter, you can subscribe here or read the online version.
Berlin · 12. April 2008
Announcement: Jour Fixe on the Strategic Communication of States
Anna Schwan of the Association's Board presents her doctoral thesis at this jour fixe. According to her, the prevailing concepts of place branding and public diplomacy are not sufficiently explaining the ongoing efforts of states to promote their image abroad. She argues that one has to take into account the broader context – like the mediatisation of foreign policy – to understand the complexity of public diplomacy.
The jour fixe takes place on 21 April at the Association's office at the Invalidenstraße 104 in 10115 Berlin. It starts at 18.00.
The jour fixe of the Association for Place Branding & Public Diplomacy is only open for members of the Association. If you would like to attend the Jour Fixe and are not yet a member, please contact Meike Eitel.
Berlin · 3 February 2008
New: Literature Recommendations by the Association
A variety of textbooks and monographs deal with the issue of place branding and public diplomacy. The Association will help you to cope with this situation and presents the most important books in our brand-new online book store.
With your order, you also support the work of the Association. For every book sold in our book shop, the Association will get a small commission that helps us to fund our activities. All you need is an account at Amazon.
Enjoy browsing through our book shop and thank you very much for your support!
Berlin · 15 December 2007
Announcement: Jour Fixe on Berlin's new Image Campaign
The first Jour Fixe of the Association for Place Branding & Public Diplomacy is due to take place on 24 January 2008 in Berlin. We are happy to welcome Prof Jochen Pläcking of Kleinundpläcking and Berlin Partner as our guests. Jochen Pläcking will present the concept of Berlin's new image campaign that will position Germany's capital as the "City of Change".
The jour fixe presents new approaches and methods in the areas of place branding and public diplomacy before a small group of experts. These talks in front of a small audience perfectly represent our claim to create synergies between experts and practitioners and to shed light on place branding and public diplomacy from several perspectives.
The Jour Fixe starts at 18.00. The event will take place at the premises of Berlin Partner at the Business Location Center (Fasanenstraße 85, 10623 Berlin).
The Jour Fixe of the Association for Place Branding & Public Diplomacy is only open for members of the Association and selected guests. If you would like to attend the Jour Fixe and are not yet a member, please contact Meike Eitel.
Berlin · 9 December 2007
Association for Place Branding & Public Diplomacy announces international Advisory Board
Nine renowned experts in the field of place branding and public diplomacy have been announced members of the advisory board of the Association for Place Branding & Public Diplomacy. The advisory board accompanies the achievements of the Association, gives advice for the future development of the organisation and guarantees a high professional standard of all the activities that the Association pursues.
The members include Thomas Carlhed (Swedish Institute), Nicholas J. Cull (University of Southern California), Dr Gerlinde Manz-Christ (Principality of Liechtenstein), Johannes Matyassy (Presence Switzerland), Wally Olins (Saffron), Seppo Rainisto (Kymenlaakso University of Applied Sciences), Michael Reiffenstuel (Federal Foreign Office, Germany), Erik Spiekermann (SpiekermannPartners), Dr Peter van Ham (Clingendael Institute).
Berlin · 24 November 2007
Conference: Branding and Profile Building
- It is not sufficient to understand branding as having a "name / logo / slogan" only
- Also, the design of a product, the behaviour of the people and processes have to be taken into account
- Conference on branding in Lüneburg (Germany) on 30.11. to 1.12.2007
Berlin · 29 October 2007
Interview with Wally Olins: "Finding a concerted melody"
- When planning a nation branding campaign, one has to follow a coordinated strategy: one has to find a concerted melody
- A simple, but strong idea of the unique characteristics of a country are enough as a basis for the whole programme
- As a result of the world cup, Germany's image has improved without a doubt. But still, it will take a long time until Germany really becomes a "land of ideas"
Berlin · 1 October 2007
In the Media: "Spotlight: Nationbranding" by Henry Werner
- While corporate marketing is broadly accepted as a useful tool, nation branding often faces reservations
- Instead of postulating the impossibility of nation branding, however, one should ask which challenges have to be faced due to the differences between a country and a coporation with regard to the brand management process
Berlin · 23 September 2007
Wally Olins: Still, nation states are no chocolate bars
- The clich̩es of Germany are still the same: cars, discipline, the "Oktoberfest" Рthe emotional side of the country is still under-developed
- A national brand does not create a completely new image but has to reproduce the real life
- The danger of nationalism is not yet banned; especially fragile states are vulnerable to it
Berlin · 15 September 2007
Building Reputation, Shaping Images:
Results of our conference on 30 August 2007
- Wally Olins: States either have a very complex image – or no image at all
- Peter van Ham: Is there really a difference between propaganda and public diplomacy?
Conference · Berlin · August 30th 2007
Building Reputation, Shaping Images:
Place Branding & Public Diplomacy
- The conference "Building Reputation, Shaping Images: Place Branding and Public Diplomacy", hosted by the Association for Place Branding & Public Diplomacy e.V., seeks to explore current developments in this field under the guidance of internationally acclaimed experts. In various panel discussions the participants will analyse the various interrelations between Public Diplomacy, Public Relations, Place Branding and Image.
- We have the pleasure of inviting you to this event which will take place on August 30th at 5 pm at the Reinhardtstraßenhöfen in Berlin where we are being hosted by the Friedrich-Naumann-Stiftung für die Freiheit. We have been able to also secure a media-partnership with politik&kommunikation and an events sponsorship by Scholz & Friends Berlin.
Conference report: Creating a brand for the Baltic Sea region
- Review of best practices completed
- Stakeholders agreed on joint process to pursue the creation of a Baltic Sea brand
- "Strong commitment" from EU demanded
Association for Place Branding and Public Diplomacy founded in Berlin
- New association aims at promoting place branding and public diplomacy
- Conference series on nation branding started in June 2007
- Applications for membership welcomed
Disclaimer
The Association for Place Branding & Public Diplomacy e. V. is an independent nonprofit organisation, registered in Berlin (Germany). It is not formally connected to any other institution, company, nonprofit organisation or publication and it is not linked to the Journal of Place Branding and Public Diplomacy, published by Palgrave Macmillan (London, UK).
SAVE THE DATE
17 April 2009: Annual meeting, 6:30 p.m. at "Habel Weinkultur", Luisenstraße 19 D-10117 Berlin
HOW TO JOIN
To become a member send us the filled application form and your motivation, why you are interested being a part of our network. Apply for membership.
NEWSLETTER
Do you want to be informed about new events of the Association? Our free newsletter will keep you up to date. You can subschribe to our newsletter by using this form. You can also read the online version of the newsletter.
