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Seppo Rainisto
Doctor of Science (Technology) Seppo Rainisto is CEO of Meritleader (Finland) and internationally recognized as a leading authority in place marketing and branding.
Rainisto's knowledge of marketing is based on more than 30 years of private sector marketing management experience in Finland, Germany, USA and Brazil.
A practitioner-turned-academic focusing on place marketing, Rainisto has produced several publications and scientific papers, including a doctoral dissertation 'Success Factors of Place Marketing. A Study of Place Marketing Practices in Northern Europe and the United States' (2003)
According to Prof. Philip Kotler, Rainisto´s framework of success factors constitutes a definite advance in knowledge in the field of place marketing.
Rainisto advises numerous cities, regions and communities on place marketing and is a frequent lecturer in Finland and abroad. He is also founding member of the Editorial Board of the Journal of Place Branding (London) and jury member of the Finnish community marketing competition. Also recently, Rainisto has prepared together with Dr. Teemu Moilanen for Finland Promotion Board  a long-term development program for the national brand Finland.
 Rainisto is the author (together with Moilanen) of the Place Branding.’ (Palgrave Macmillan 2009) book "How to Brand Nations, Cities and Destinations. A Planning Book for PlaceBranding", 2009, Moilanen, T.J.M. & Rainisto, S., Palgrave-Macmillan.
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