Wally Olins

 

Wally Olins

Wally Olins is one of the most distinguished brand experts in the world an the creative mind behind the concept of corporate branding. Olins is the chairman of the brand consultancy Saffron and has co-founded the communication agency Wolff Olins.

He as worked for clients such as BT, Orange, Repsol and Volkswagen. Since the 1990s, Olins also advised severyl countries and cities on brand formation and brand management. Currently, he is working on a nation branding programme for Poland. Wally Olins is visiting scholar at the Said Business School in Oxford, the Lancaster University and the Copenhagen Business School.

He published various books about branding and place branding. His last book "On Brand" has been published in 20 countries. Olins received numerous prizes for its work.

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