Case studies are useful instruments to learn about the practical aspect of place branding and public diplomacy.
Especially practioners are welcome to publish their observational researches and cases of branding a place, a region or a country.
But also comparative studies about the strategic communication of nations and related subjects should be found here. Published cases are to be reviewed by the members of the Association for Place Branding & Public Diplomacy.
Building a visible and attractive region: identity, image, branding and transnational cooperation in the Baltic Sea Region
Author: Marcus Andersson
Download PDF (240 kb)
Paper originally published in Ellefors, A. and Hofrén, E. (eds) (2009) ‘Crossing Perspectives: Baltic Sea Region’, Arkitektkopia, Norrköping, Sweden
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