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Carsten Claus

E-Mail: carsten.claus@place-branding.org

Carsten Claus studied economics and social sciences as well as cultural studies at the Universities of Lüneburg (Germany) and Örebro (Sweden). Since 2005, he works as a research associate with the chair of Strategic Management as well as Tourism Management at the Leuphana University of Lüneburg.

His major interests in foresight, corporate branding and organizational identity contributed to the upcoming discussions about place branding, especially cities and regions.

He focuses on strategic positioning issues, identity, and the contested notion of the 'Creative Class' in relation to place innovativeness. In addition to his academic research he is involved in projects on investigating and consulting destinations.

In autmn 2007, Carsten will be a visiting PhD candidate at the Copenhagen Business School with the place branding sector of the "Creative Encounters" project.

Expertise: place branding · identity · strategy · foresight · creativity · innovation