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Daniel Wiersbowsky, Master Media Studies

E-Mail: daniel.wiersbowsky@public-diplomacy.org

Born 1972 in Addis Ababa (Ethiopia), Daniel Wiersbowsky studied Business Administration, Social Sciences and Media Studies in Germany and France. He holds a Master in Media Studies from the Johannes Gutenberg University of Mainz (Germany).

He started his working career with AOL Germany in Customer Relationship Management, before working as Assistant at the Institute for Information Systems at the Saarland University (Germany) and SAP Retail in St. Ingbert (Germany). In 2000 he founded DW Events&Promotions a company covering the conception of public and private events, advertising, media planing, media control and promotion.

After 2011 publishing his book  " Strategic Management of Entertainment, Dance and Music Events taking the example of the founding of a company in Dubai " (in German), he focuses on intercultural communication, nation branding and public diplomacy for developing countries.

Expertise: place and nation branding · public diplomacy · strategic communication · intercultural communication · strategic management · media planing · media control · promotion

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