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Prof. Jochen Pläcking

Executive Member of the Board

E-Mail: jochen.plaecking@place-branding.org

For years, Prof Jochen Pläcking has been working in the industry, as Director of Marketing and Communications at FIAT Automobile AG and as Vice President Marketing and Communications at DaimlerChrysler AG. Afterwards, he changed back to the agency side and became Chairman and CEO of DDB Group Germany GmbH. In 1987, when he first came into the indsutry, he already worked at an agency. He received numerous awards for his work, both on the agency side and on the industry side. In 2005, he founded the brand and business consultancy kleinundpläcking gmbh together with his partner Arne Klein.

Expertise: place branding · brand positioning

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