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Dr. Marc Fetscherin

E-Mail: marc.fetscherin@nationbranding.de

Dr. Fetscherin is an Assistant Professor at the Crummer Graduate School of Business at Rollins College. Before coming to Rollins, he was a Post-Doc Fellow at Harvard University as well as a researcher at the University of California at Berkeley. He received his Ph.D. in Economics and Social Science from the University of Bern, Switzerland. He also holds a master degree in Business Administration (MBA) from the London School of Economics (LSE), UK; as well as a Master in Management (MIM) from the University of Lausanne, Hautes Etudes Commerciales (HEC), Switzerland.

He also has international business experience as he worked for McKinsey & Company and between 2004-2007 he was the Chief Executive Officer of a small Swiss-based luxury company, Bonfort SA. He is also a Visiting Professor at the East China University of Science and Technology, Shanghai (China), Xi'an Jiaotong University, Xian (China) as well as a Visiting Scholar at Harvard University (2008-2010).

He has published articles in the Multinational Business Review, Journal of Brand Management, International Journal of Market Research, Journal of International Business and Economics, International Journal on Media Management, International Journal of Chinese Culture and Management, Asia Business & Management as well as has presented papers at the Academy of Marketing Conference and the AMA Winter Marketing Educators' Conference. He is also an editor of the book China Rules: Globalization and Political Transformation published by Palgrave Macmillan (2009), as well as has book chapters published by Springer, Prentice Hall, Thompson Learning, Palgrave Macmillan, Edward Elgar Publishing.

He is also a reviewer for various journals (e.g.,International Marketing Review, Journal of Marketing Theory and Practice, Journal of Marketing Management, Journal of Brand Management), as well as member of various professional organizations (e.g., American Marketing Association, Academy of Marketing, Academy of Marketing Science, Association for Place Branding & Public Diplomacy, Euro-Asia Management Studies Association, Deutscher Hochschulverband).

Expertise: Brand Equity, Country-of-origin, brand personality, nation branding, internationalization, China