Marcus Andersson is the research manager at Geobrands, the leading place-branding consultancy in Sweden. He is currently advising the BaltMet Promo project (www.baltmetpromo.net) on place-branding strategy and has previously worked for the Baltic Development Forum (BDF) on, among other things, the project aimed at building a brand for the Baltic Sea Region. He has formerly also worked for the European Commission and the Swedish Government.
He has conducted research on nation branding and region branding and been published in various international journals, including Place branding and Public Diplomacy, Journal of Place Management and Development and Crossing Perspectives the Baltic Sea Region.
He regularly gives speeches and lectures on topics such as branding of supranational regions, nation branding, public diplomacy, identity formation and international cooperation. Marcus holds an MSc in Business and Economics and an MA in Political Science.
Expertise: branding of macro-regions, nation branding, public diplomacy, public affairs and opinion forming, EU affairs, Baltic Sea regional cooperation, organisational and political issues of place branding, Public-Private Partnerships, place and cluster development, cluster and innovation policy