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Maris Nicolas Christiansen

E-Mail: maris.nicolas.christiansen@place-branding.org

Maris Nicolas Christiansen was born in 1985 in Marsberg (Germany). After several years abroad in Jordan, the United States and Australia he enrolled in Business Psychology at the Business and Information Technology School, Iserlohn (Germany), obtaining his Bachelor of Science in June 2008.

During his studies he had been working as a freelancer for the PR agency Edelman in Hamburg (Germany) and as a consultant for the student consultancy b.one in Iserlohn (Germany). Especially interested in the implications of Nation Branding for developing countries he spent two months in Namibia, formulating a strategy paper for the Walvis Bay Corridor Group, a public private partnership aiming at enhancing transatlantic trade with the Southern African Development Community (SADC). After graduating from university he gathered place branding experience at the strategy consultancy kleinundpläcking, based in Berlin, Stuttgart and Zurich.

His first book „Der Deutschland-Faktor. Nationale Herkunft als Chance für die Markenstrategie deutscher Automobilhersteller auf internationalen Märkten“, discussing the country-of-origin-effect of German car manufacturers, was published in February 2009.

Expertise: Nation Branding, Strategy, Country-of-Origin effects, Namibia