Maris Nicolas Christiansen

E-Mail: maris.nicolas.christiansen@place-branding.org

Maris Christiansen

Maris Nicolas Christiansen was born in 1985 in Marsberg (Germany). After several years abroad in Jordan, the United States and Australia he enrolled in ‚Business Psychology’ at the Business and Information Technology School, Iserlohn (Germany), obtaining his Bachelor of Science in June 2008. In the fall of 2011 Mr. Christiansen achieved his Master of Arts in ‚Global Studies’ at the University of Leipzig (Germany), including two Erasmus semesters at the University of Wroclaw (Poland) and the University of California Santa Barbara (United States). His Master Thesis analyzes the global processes that render the concept of ‚Corporate Social Responsibility’ necessary for corporate success in the ever globalizing economic system of the 21st century.

During his studies he had been working as a freelancer for the PR agency Edelman in Hamburg (Germany) and as a consultant for the student consultancy b.one in Iserlohn (Germany). Especially interested in the implications of Nation Branding for developing countries he spent two months in Namibia, formulating a strategy paper for the Walvis Bay Corridor Group, a public private partnership aiming at enhancing the transatlantic trade embedment of the Southern African Development Community (SADC). He has further gathered practical experience at the strategy consultancy kleinundpläcking, based in Berlin, Stuttgart and Zurich and at the Ministry of Foreign Affairs of the Federal Republic of Germany in Berlin.

His book „Der Deutschland-Faktor. Nationale Herkunft als Chance fĂĽr die Markenstrategie deutscher Automobilhersteller auf internationalen Märkten“, discussing the potential of the country-of-origin-effect for German car manufacturers, was published in February 2009.

Expertise: Nation Branding, Strategy, Country-of-Origin effects

ImprintMailHome