Mike de Vries

E-Mail: mike.de.vries@place-branding.org

Dipl. Des. Marie SpiekermannMike de Vries was born in Arnsberg, Germany, in 1958. He has successfully been able to connect his passions for sports and marketing within his occupational career. He graduated from the German Academy of Fencing (Master Fencing Diploma) and the German University of Sports (Diploma as a Teacher of Physical Education). In 2005, he completed a Master of Business Administration at the Steinbeis University in Berlin, DePaul University, Chicago, and Kelley School of Business, Indiana University. 

After being Head Coach of the National Team of the German Modern Pentathlon Association (1988-1993), Director of Sports (1993-1996) and Secretary General (1996-1998) of the German Field Hockey Association, he was in charge of Sponsorship Activities & Events as Marketing Director at the Bitburger Brewery in Bitburg, Germany (1998-2003).

In 2003 he was appointed as Managing Director of “Leipzig 2012 GmbH” by the National Olympic Committee and conducted the international application process for Germany to host the 2012 Olympic Games. In 2005, after the failed Leipzig 2012 bid, Mike de Vries was appointed as Managing Director of “FC Deutschland GmbH” (since 2007 “Marketing für Deutschland GmbH”) to establish and coordinate “Germany – Land of Ideas”, a joint nation-branding initiative of the Federal Government and German industry, represented by the Federation of German Industries (BDI). Since its launch on the occasion of the 2006 FIFA World Cup Germany, the initiative has become one of the most successful concepts of nation-branding. Its aim is to present Germany inside and outside as a country of technological innovations, creative cultural and social impulses, and a flourishing spirit of scientific inquiry.

Until 2009 Mike de Vries was Managing Director of “Marketing für Deutschland GmbH” and Manager of the Nation-Branding Initiative Germany – Land of Ideas.

Mike de Vries has given numerous lectures and speeches and is specialised in building and managing brands as well as strategic communication.

Expertise: Brandbuilding and -management, Nation Branding, Strategic Communication



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