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Sudhir Horo

E-Mail: sudhir.horo@public-diplomacy.org

Sudhir John Horo, born in 1976, is an alumnus of the National Institute of Design, Ahmedabad, India. He has worked in the communication design industry for the past 8 years in print, online, exhibition, multimedia and advertising for brands like The World Bank, Discovery Communications, Thomas Cook Publishing, Evalueserve, LG Electronics and Siemens Mobile.

He has been associated with the India Brand Equity Foundation (IBEF), (a public-private partnership between the Ministry of Commerce & Industry, Government of India and the Confederation of Indian Industry that aims to effectively present the India business perspective and leverage business partnerships in a globalizing market-place) since its formative years. Horo has been instrumental in developing communication for India's business brand, launched at the 2006 Annual Meeting of the World Economic Forum at Davos, followed by other high-profile events like Hannover Messe 2006, India Business Exhibition in the European Parliament, Brussels, 2006 and IncredibleIndia@60 in New York, 2007. He has also been working for Incredible India, the tourism brand of India, having recently designed and executed its print and outdoor campaign in Singapore against the backdrop of the Singtel Singapore F1 Grand Prix 2008.

In 2006, together with Amit Shahi, Horo founded theIdeaWorks, a communication design firm primarily focused on nation brands and public diplomacy, based in New Delhi. Since then, they have worked with governments on nation-branding and public diplomacy communication, most notable of which is the Public Diplomacy Initiative of the British High Commission in India, in 2006. Horo currently works with IBEF on Brand India and India Tourism on Incredible India.

Expertise: place branding • public diplomacy • creative and cultural industries • design