Ulrich Meyer-Höllings

E-Mail: ulrich.meyer-hoellings@nationbranding.deUlrich Meyer-Höllings

Ulrich Meyer-Höllings was born 1976 in Pretoria (South Africa). He studied cultural studies at the University of Lüneburg and afterwards worked as a research assistant at the Chair for Marketing and Innovation. His PhD research focuses on innovation management in the creative industries.

His first exposure to Place Branding occurred during his time working with Wolff Olins in London were he was involved mainly in projects throughout Europe and the Middle East. He then set up an office for the South African branding boutique HKLM in Moscow that he still oversees currently.

Since 2006, he works in the field of innovation mangement and place branding with ReD Associates in Copenhagen, also trying to build an office in the german-speaking markets.

Expertise: corporate branding · place branding · innovation management · public policies for creative industries

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