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Conference · Lüneburg · 30 November to 1 December 2007
Branding and Profile Building
Announcement
Branding is often reduced to having a name, a logo and a slogan. Brands, however, have to be seen in a holistic way and also refer to the design of a product, the behaviour of people and processes: "Of course, a brand not only relates to products. A place is a brand. Service management is a brand. The degree of hospitality is another dimension in the world of brands. Place, service management and hospitality are all local activities and consequently elements in a local branding approach." (P. Kotler, C. Asplund, und I. Rein). The conference language is German.
Date and Venue
| Date | 30.11.-1.12.2007 |
| Venue | Leuphana Universität Lüneburg Lehrstuhl für Strategisches Management und Tourismusmanagement Scharnhorststraße 1 21335 Lüneburg Germany |
Fee
The fee for the conference is 125,00 Euro (reduced fee of 95,00 Euro for Members of the Deutsche Gesellschaft für Tourismuswissenschaft).
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