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Conference · Berlin · 4-6 December 2008
Marketing Cities – Place Branding in Perspective
Introduction
Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies.
The international conference "Marketing Cities: Place Branding in Perspective" aims at disclosing these correlations and at understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives.
The conference takes place from 4 to 6 December 2008 in Berlin and has been initiated by INPOLIS and kleinundpläcking. The Association for Place Branding & Public Diplomacy and the Georg Simmel Center for Metropolitan Studies sincerely invite you to the conference.
Programme
Information about the conference programme can be found here (PDF).
Venue and Registration
To register for the conference, please fill out the registration form (PDF) and send it as a fax to +49-30-40 50 59 29.
Further information about the registration process and about the registration fee can be found in the conference brochure (PDF).
Venue: Rotes Rathaus, Rathausstraße 15, 10178 Berlin.
Downloads
If you need any further information, please contact our Inpolis office in Berlin: office@inpolis.de.
HOW TO JOIN
To become a member send us the filled application form and your motivation, why you are interested being a part of our network. Apply for membership.
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